Getting speaking opportunities in events

If you want to position yourself as a thought leader in the events industry, speaking opportunities are a FAB way to stand out. But how do you land them, especially when you’re competing against other experts in event planning, strategy, or running an agency?

Firstly, you need to build your credibility. This starts with showcasing your expertise online—through your blog, social media, and any other platforms where your potential clients are. Share your insights on how to successfully plan events, strategise for growth, and manage an agency. The more value you provide, the more you’ll be seen as an authority in your field. As your events business coach, I guide you in crafting a compelling message that gets you noticed.

Next, start small. Look for local or virtual events where you can offer to speak. These could be industry meetups, webinars, or even podcasts. The key is to get your name out there and start building a portfolio of speaking engagements.

When pitching yourself as a speaker, focus on what you bring to the table. Event organisers want speakers who can offer fresh perspectives and actionable insights. Highlight your unique approach to event planning, client management, or any other topics that align with your expertise.

Finally, don’t forget to leverage your network. Reach out to past clients, colleagues, or industry connections who can recommend you as a speaker. A strong referral can often open doors that a cold pitch can’t.

Landing speaking opportunities takes time and persistence, but with the right strategy, you’ll start getting those invites to share your expertise with a wider audience. And as your events business coach, I’m here to help you scale through having a stand-out personal brand in events.