Mastering your mindset as an eventrepreneur
The events industry is full of talent, but talent alone doesn't scale a business. The most successful event pros—those leading in the industry, landing high-ticket clients, and speaking on global stages—think differently. They're not just event experts; they are industry trailblazers. And let’s talk about why and how, because I know you want this too.
As a business and mindset coach to the events industry, I’ve worked with hundreds of industry leaders. The ones who break through are those who shift their mindset and their actions. Here’s how they do it, with three shifts you can implement too:
From scarcity to abundance
Too many event pros price themselves based on what they think clients can afford, not on the transformation they provide. When you discount your rates, you’re sending a message that you don’t believe in your value. I teach my clients to price based on outcomes, not hours. Your clients pay for the results you deliver, not your time.
From hustler to CEO flow
You’re not just an event planner when you run a business—you’re the CEO of your business. That means zooming out and thinking strategically. It’s about empowering your team, automating where you can, and focusing on tasks that actually grow your business. I coach event leaders to get out of the grind and start running their businesses like CEOs. It’s game-changing.
From fear to fearless
Every big move in business comes with fear. Whether it’s raising your rates, pitching a big client, or investing in your growth, fear is always there. But the top 5% feel the fear and do it anyway. I’ve been there, and I coach my clients through those exact moments, because that’s where the real growth happens.
What separates successful people from less successful ones is that they do it anyway.
You might be scared—so was I. Afraid your personal brand will fall flat—so did I. Worried if your events skills would be profitable—so did I. Wondering how you’d do it—so did I.
But I did it anyway.
This isn’t just about business; it’s about becoming the influential leader you know you’re meant to be. Mindset is the difference between being average and being exceptional. If you’re ready to think differently, act boldly, and lead your events business like the powerhouse you are, then I’m your next coach.
Which mindset shift do you need to make today?