Why event pros need to prioritise self-care (and how to actually do it)

Self-care isn’t just a buzzword—it’s a necessity, especially in the high-pressure world of event planning. Yet, it’s the first thing that gets pushed aside when deadlines loom and client demands pile up. But here’s the truth: if you’re not taking care of yourself, you can’t take care of your clients or your business.

Here’s why self-care needs to be a priority:

1) It fuels your creativity.
When you’re burnt out, your creativity takes a hit. You can’t pour from an empty cup. Taking time for self-care—whether it’s a walk in nature, a day off, or simply unplugging from work—recharges your mind and allows new ideas to flow.

2) It prevents burnout.
Event planning is demanding. Long hours, high stakes, and constant pressure can quickly lead to burnout if you’re not careful. Prioritising self-care isn’t just about feeling good—it’s about sustaining your energy so you can continue to deliver high-quality work without hitting a wall.

3) It sets a standard for your business.
When you prioritise self-care, you set a standard for your business and your clients. It shows that you value your well-being, and it encourages your clients to respect your boundaries. This is crucial for building a business that’s not only successful but also sustainable.

So, how do you actually prioritise self-care? Start by scheduling it in like any other important meeting. Make it non-negotiable. Whether it’s a daily practice or a weekly ritual, find what works for you and stick to it. Remember, self-care isn’t selfish—it’s essential.