How to move away from people-pleasing as an events industry entrepreneur

The biggest threat to your growth as an event pro is confusing 'going above and beyond' with 'people pleasing'

If you’re bending over backwards for clients who don’t value your time, answering emails at midnight, and saying yes when you want to say no... let’s fix that.

Because here’s the hard truth: without boundaries, you’re teaching clients that your time isn’t valuable. And when your time isn’t valuable, neither are your services. This isn’t just about avoiding hustle or finding that elusive ‘work-life balance’—it’s about how much you value yourself and how well you can show up for yourself and your clients.

You don’t have to be available 24/7 to be valuable. Here’s how to set boundaries that protect your energy and elevate your events business:

1) Set a clear communication plan with your clients
When and how can they get in touch with you? How will you communicate updates? Have this set so there’s no question or confusion and no expectation or requirement for you to be online every hour of the day. Your clients will welcome having this structure—I promise you.

2) Stop agreeing to last-minute changes without compensation
Scope creep is very real in our industry, and we want to ensure that if you’re going above and beyond, you’re paid for that. Ensure your pricing structure is indeed a structure (I can help you with this in my free training—comment SALES below if you want to come) and make sure your contracts protect your time. Spell out exactly what’s included, what’s extra, and what’s a no-go.

3) Focus on life-first
So many event pros put business first always, and then end up surprised when they’re burnt out with little to no time for themselves. When mapping your week, put time in for you first, and then add in the business priorities around that. Just this simple switch will be a game changer for you.

Which area will you focus on first?