Make more sales in your events business

Telling yourself you're bad at sales for your events business is costing you—here's why

How many times have you told yourself, 'I’m just not good at sales?' If you’ve been avoiding it in your events business because it feels too pushy, awkward, or just not your thing, you’re not alone. But it’s costing you more than you think.

When you shy away from selling, you end up undercharging, working twice as hard, and missing out on clients who’d love to work with you—just because you don’t feel confident articulating your true value and pitching why your potential client should hire you.

But here’s the truth: selling isn’t about being pushy, sending cold DMs, getting AI to write your comments, or going to every networking event there is. It’s about showing up with confidence, owning your value, and connecting with clients in a way that feels good. And if you’re not selling, you don’t have a thriving business—you have an expensive hobby.

This has been the game changer for me: learning how to confidently sell—myself, my services, and my brand. It’s what got me to where I am today, working part-time in my dream events industry business that I scaled solo to multi-six figures without burning out. Alongside that, I became a mama and still get to travel the world with my little family, and it’s helped my clients do the same.

That’s why I’m hosting a free training on 1 Oct, “The Sales Secrets Every Event Industry Business Owner Needs to Confidently Close High-Ticket Clients.”

You’ll learn:

• How to price your services based on the value you bring, so you never undercharge again.

• How to have real, non-pushy sales conversations that feel authentic and lead to more bookings.

• How to build your brand, stand out, and make clients come to you, ready to pay.

SIGN UP HERE.